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Student Type
Entry Requirement
• MUET Band 4
• UEC English B4
• O-Level English (1119) Credit
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Fee Breakdown
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Course Structure
- Introduction to Human Communication
- Film Appreciation
- Public Speaking
- Introduction to Psychology
- Survey of World Religion
- Principles of Sociology
- Principles of Advertising
- English 1
- Computer Application and IT
- Elective 1
- Elective 2
- Organisational Behaviour
- Basic Mathematics
- Intercultural Communication
- Communication Theory
- Media and Society
- Communication Research Methods
- English 2
- Elective 3
- Elective 4
- Marketing and Business Performance
- Advertising and Beyond
- Essentials of Global Marketing
- Essentials of Advertising and Marketing Communication
- Media Ethics and Diversity
- The Digital Audience
- Digital Media Literacy I
- Elective 5
- Elective 6
- Business and Professional Ethics
- Visual Communication
- Digital Media Literacy II
- Digital Media and Freedom of Expression
- Search Engine and Research Strategy
- Social Media Campaign
- Digital Audience Analysis
- Internship
- Elective Subjects:
- Chemistry and Society
- Introduction to Environmental Studies
- Introduction to Macroeconomics
- US History to 1877
- Public Relations
- Introduction to Philosophy
Future Career Prospects
- Digital Advertising Specialist
- Social Media Manager
- Brand Strategist
- Copywriter
- Creative Director
- Digital Marketing Executive
- Media Planner / Buyer
- Campaign Manager
- Content Strategist
- Advertising Account Executive